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B.B.A

About Course

The concept of Collaborative Programmes was emerged into existence in Alagappa University during the year 2001-02. This unique, a socially relevant Collaborative Programmes was generated by introducing need based skill oriented specialized courses through the institutions having adequate physical and academic resources. The essential, quality oriented readiness of physical and academic facilities available in the institutions are assessed by a team of experts and on fulfillment of University requirements, institutions have been recognized to offer non-conventional, job-oriented courses catering to the need of the community.

B.B.A - International Business conducted by Alagappa University, Karaikudi, Tamil Nadu through its Collaborative Institution.

Applicable to all the candidates admitted from the academic year 2016 onwards.

Eligibility:

A pass in the Higher Secondary Examination (HSC) conducted by the Government of Tamil Nadu, or an examination accepted as equivalent thereto by the Syndicate for admission to B.B.A – International Business program.

Duration of the course:

The course shall extend over a period of Three years under Semester pattern.

Semester Subject Code Subject Int.,Max Ext.,Max Total
I 11 Part-I (Tamil / Hindi / French) 25 75 100
12 Part –II-Prose and Communication Skills 25 75 100
13 Managerial Economics 25 75 100
14 Management Concepts and Practices 25 75 100
15 Accounting -I 25 75 100
16 Office Package Practical-I 25 75 100
17 Business Communication –I 25 75 100
II 21 Part-I (Tamil / Hindi / French) 25 75 100
22 Part - II – Prose, Extensive Reading and Communication Skills 25 75 100
23 Applied Macro Economics 25 75 100
24 Accounting-II 25 75 100
25 Organizational Behaviour 25 75 100
26 Office Package Practical-II 25 75 100
27 Business Communication –II 25 75 100
28 Environmental Studies 25 75 100
III 31 Human Resource Management 25 75 100
32 Marketing Management 25 75 100
33 Financial Management 25 75 100
34 Fundamentals of Foreign Trade 25 75 100
35 Quantitative Techniques for Management 25 75 100
36 Fundamentals of Business Tax 25 75 100
IV 41 EXIM Procedures and Documentation 25 75 100
42 Services Management 25 75 100
43 International Business Environment 25 75 100
44 Business Research Methods 25 75 100
45 Value Education 25 75 100
V 51 Persuasion and Salesmanship 25 75 100
52 Creative Communication 25 75 100
53 Summer Internship 25 75 100
54 Business Law 25 75 100
55 Enterprise Resource Planning 25 75 100
56 Career / Employability Skills – I 25 75 100
VI 61 Final Project 25 75 100
62 Digital Branding 25 75 100
63 International Marketing 25 75 100
64 Consumer Psychology 25 75 100
65 Business Negotiation 25 75 100
66 Career / Employability Skills – II 25 75 100
Total 950 2850 3800

Click here to download Subject and Syllabus

1st Semester Syllabus in Tamil

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2nd Semester Syllabus in Tamil

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Previous Year Question Papers

April 2018

April 2019

November 2017

November 2018