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MBA Business Analytics

About Course

The concept of Collaborative Programmes was emerged into existence in Alagappa University during the year 2001-02. This unique, a socially relevant Collaborative Programmes was generated by introducing need based skill oriented specialized courses through the institutions having adequate physical and academic resources. The essential, quality oriented readiness of physical and academic facilities available in the institutions are assessed by a team of experts and on fulfillment of University requirements, institutions have been recognized to offer non-conventional, job-oriented courses catering to the need of the community.

MBA in Business Analytics conducted by Alagappa University, Karaikudi, Tamil Nadu through its Collaborative Padmarajam Institute of Management, Madurai.

Applicable to all the candidates admitted from the academic year 2016-17 onwards.

Eligibility:

Candidate for admission to MBA in Business Analytics shall be required to have passed in any Bachelor Degree with 50% marks from recognized University/Institution.

Duration of the course:

The course shall extend over a period of two years under semester pattern accounting to four semesters.

Semester Subject Code Subject Int.,Max Ext.,Max Total
I 11 Management Concepts and Practices 25 75 100
12 Accounting for Business Analysts 25 75 100
13 Spreadsheet Modeling 25 75 100
14 Statistics for Business 25 75 100
15 Economic Analysis for Business Decisions 25 75 100
16 Research Methodology 25 75 100
17 Written Analysis and Communication 25 75 100
II 21 Marketing Management 25 75 100
22 Human Resource Management 25 75 100
23 Financial Management 25 75 100
24 Project Management and Budgeting 25 75 100
25 Fundamentals of Digital Marketing 25 75 100
26 Fundamentals of Business Analytics 25 75 100
27 Consumer Behaviour 25 75 100
III 31 DBMS and Data Warehousing 25 75 100
32 Multivariate Data Analysis -I 25 75 100
33 Time Series Econometrics 25 75 100
34 Data Mining for Business Analytics 25 75 100
35 Internship and Report 25 75 100
36 Business Law and Ethics 25 75 100
IV 41 Multivariate Data Analysis - II 25 75 100
42 Predictive Modeling using SAS 25 75 100
43 Analytics with R 25 75 100
44 Big Data Analytics 25 75 100
45 Project Work and Viva-Voce 25 75 100
Total 125 375 500

Click here to download Subject and Syllabus

Previous Year Question Papers

April 2018

November 2018