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MBA Digital Marketing and E-Commerce

About Course

The concept of Collaborative Programmes was emerged into existence in Alagappa University during the year 2001-02. This unique, a socially relevant Collaborative Programmes was generated by introducing need based skill oriented specialized courses through the institutions having adequate physical and academic resources. The essential, quality oriented readiness of physical and academic facilities available in the institutions are assessed by a team of experts and on fulfillment of University requirements, institutions have been recognized to offer non-conventional, job-oriented courses catering to the need of the community.

MBA in Digital Marketing and E-Commerce conducted by Alagappa University, Karaikudi, Tamil Nadu through its Collaborative Padmarajam Institute of Management, Madurai.

Applicable to all the candidates admitted from the academic year 2016 onwards.

Eligibility:

Candidate for admission to MBA in Digital Marketing and E-Commerce shall be required to have passed in any Bachelor Degree with 50% marks from recognized University/Institution.

Duration of the course:

The course shall extend over a period of two years under semester pattern accounting to four semesters.

Semester Subject Code Subject Int.,Max Ext.,Max Total
I 11 Management Concepts and Practices 25 75 100
12 Accounting for Managers 25 75 100
13 Organizational Behaviour 25 75 100
14 Fundamentals of Digital Marketing and E-Commerce 25 75 100
15 Statistics for Business 25 75 100
16 Business Oriented Computer Applications 25 75 100
17 Written Analysis and Communication 25 75 100
II 21 Marketing Management 25 75 100
22 Human Resource Management 25 75 100
23 Financial Management 25 75 100
24 Sales and Distribution Management 25 75 100
25 Digital Branding 25 75 100
26 Search Engine Optimization and Search Engine Marketing 25 75 100
III 31 Strategic Management 25 75 100
32 Social Media Marketing 25 75 100
33 Content Marketing 25 75 100
34 Media Planning and Buying (Video Marketing) 25 75 100
35 Internship and Report 25 75 100
36 Business Law and Ethics 25 75 100
IV 41 Project Management 25 75 100
42 Cloud Computing 25 75 100
43 Mobile Marketing 25 75 100
44 Gamification 25 75 100
45 Web and Mobile Analytics 25 75 100
46 Project Work and Viva-Voce 25 75 100
Total 150 450 600

Click here to download Subject and Syllabus

Previous Year Question Papers

April 2018

November 2018